Product hunt topics how to#

Of all these activities, reaching out to supporters ahead of time and asking them to sign up and support us on the day of was the longest, hardest and most gratifying part. Created creatives: our lovely launch video (see above ), Product Hunt website widget and a special Product Hunt offer landing page.

Most people forget the follow up, but it’s a critical part of reaching the launch KPIs.

Prepare follow up emails to thank supporters and convert interested parties.

Prepare newsletter blasts to users asking for support.

Prepare social media calendar for the days before and day of launch (multiple posts from each social media account).

This was absolutely critical, as we discovered on the day of our launch that Product Hunt penalizes votes from new accounts (or accounts that weren’t active) and despite the fact that these were real Alpe Audio users - ~ 200 votes were detracted from us on our launch day. We reached out to them 4 weeks in advance of the launch and asked them to create a Product Hunt account and play around with the platform.

Most important: build a google doc of users, friends, family, supporters and basically everyone you know who can support the launch.

Start engaging with other launches on Product Hunt 4–8 weeks in advance to build acquaintances and ‘learn the talk’.

Search for forums to post our launch in: mainly Facebook and Slack groups².

Set KPIs for launch - what do we care about and why are we putting in the work.

We did in Hiten Shah through friends of friends.

Here are the 9 most important things to do. We followed the best practices you’ll find in the above resources. How we launched Alpe Audio on Product Hunt We read them all, and I recommend you do too - they’re easy reads: most are written for SEO purposes and are fairly quick & repetitive, but inevitably you’ll find one additional nugget in each one.ĭespite reading these and speaking to several CEOs in advance of our launch, we still discovered a few new things on our launch day (see below).

Another interesting statistical breakdown of Product Hunt launches.Īnd a few more blogs which I’ll add links to below¹.

Product Hunt Primer : This felt like a marketing blog that rehashed many older points I had already read but had some good examples.

Launch and Rank: How we ranked 1st on Product Hunt: In many ways I felt this was a very similar experience to ours - hard work, no shortcuts.

Mine had an outstanding launch and there was a lot of valuable information to learn here.

How we reached more than 1,700 upvotes to win product of the day on Product Hunt: A blog by Gal Ringel from Mine.

Product hunt topics how to#

How to Launch on Product Hunt - what we learned from 30 launches: This was a good guide that analyzed statistics for different launches, and from it we learned that if you want to achieve product of the day and are unsure about the number of upvotes you can achieve, go for a weekend.

There are many, many, MANY resources on how to launch on Product Hunt, so I won’t rehash them, but I will share the best blogs and resources we read to prepare. How to launch on Product Hunt: Definitive resources

End results and analysis on whether it was worth it.

Resources for how to launch on Product Hunt.

Now that we’re on the same page, I’ll break this post down into a few sections:

So first off, what is Alpe Audio?įor young professionals who need to learn and master new topics, but have a busy lifestyle, Alpe is an audio education platform (think Coursera meets podcasts), that enables you to master topics from A-Z in the time you have - which is when you’re ‘on the go’ - commuting, running errands or out for a jog. B2B is vastly different from B2C or dev focused platforms. Not all Product Hunt launches are similar. Alpe Audio Product Launch Video - we wanted to stick out from the doodle and screen shot videos 🙂